Build Your Own Business

I have been testing a hosted solution for influencer marketing campaign management, BuzzStream.  Although it took me a little bit to get the hang of it, it is quickly becoming one of the Products I Would Rather Stab Myself in the Eye with a Fork Than Lose.

BuzzStream is designed to help you find Influencers, keep track of your relationships with them and conduct outreach campaigns. They have one product to help with your SEO efforts — by helping you build relationships with publishers, which leads to links — and another for your PR and social media marketing efforts.  You can choose just the Link Building tool for a minimum of $29/month, just the PR & Social Media tool for a minimum of $49/month or get both tools for the same price as the PR & Social Media tool (which is nice).

While BuzzStream focuses on link builders and PR professionals as their key markets, others who should pay attention are content curators, community developers and blog writers.  In fact, I used BuzzStream (the bundled account of both tools) almost exclusively in developing my blog post 10 Tips to Build an Influencer Marketing Campaign.  Not only did it allow me to digest and summarize the latest writings from thought leaders on “influencer marketing,” I was able to database who they are and what they wrote, database the media outlets where they were published, as well as link to both people and media outlets on Twitter, Facebook, LinkedIn and Google+. From there, I can then work with their profiles in BuzzStream to track our budding relationships.

Speaking of Google+, I made a circle just for my Influencers because I needed to create some reason to use the program (oh goody, another social media platform…) and I figure anyone on Google+ now is an early adopter, which bodes well that they would also be an Influencer.

How BuzzStream Works

There are four main areas to work within BuzzStream:

• Account Setup
• Drag Buzzmarker to your browser’s toolbar (more on this below)
• Add your Twitter account to attach Twitter conversations to profiles
• Get your BuzzBox email address to bcc:, which attaches email conversations to profiles
• Add websites (yours or a client’s) to check for backlinks and monitor this
• Watch a demo
• Dashboard
• Quick links to your activity history and task list (if working as a team)
• Contacts
• People – your stored authors of articles
• Linked Partners – your stored publishers of articles
• Links – your stored links to your website
• Monitoring
• Manage – setup keywords to follow
• Results – search results for your keywords

There are two main ways to add new Influencers to your database.  The first involves going to Monitoring > Results (after setting up your keywords) and you’ll see a list of articles, who wrote or shared it, live links and an influence rating from 1 to 10, which really is the same rating as comes from HubSpot’s TweetGrader.  What TweetGrader is trying to measure is the power, reach and authority of a Twitter account.  In other words, when you tweet, what kind of an impact does it have?  For example, my TweetGrade (below) is a 93 out of 100, so BuzzStream would call that a rating of 9.3.

If you Add Contact from the above screen you get a window to add the person who shared the article, which may or may not be the original author of the article.  In the case of the latter, to add the author, you have to go to the original article and click the Media Buzzmarker in your browser’s toolbar to scrape the article to add to your database.  You add Link Partners similarly with the Link Buzzmarker in your browser’s toolbar.

Add Media Contact

Media Contact Profile

Contacts Overview

Link Partners (Publishers) Overview

Column Preferences for People and Link Partners (Publishers)

You can add metrics and other fields to your page view using the columns tool.

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